Why Businesses Need a Web Site
Businesses seek ways to expand their client base, improve customer service, or get the sale, establish a contact, or provide marketing info.
The 2020 lockdowns of many businesses and employees working remote, means a website became a key tool to reach and be found by your potential customers.
70%+ of Searches for "___ near me" are by Smartphone users!
Smartphones require responsive websites that "know" screen size and adjust automatically - Responsive websites make that possible. Most websites built in the last 3 years are responsive. However, if your website is older, you might take a look at it from a phone.
If your web pages are hard to read or info "falls off" the edges, then it may need updating.
Does your business rely on customers under 40 years of age?
Then the web, social networking and blogging may be a must-have technology.
We can help you make the transition.
Websites can be business-to-business (B2B), business-to-customer (B2C), or customer-to-customer communities.
Give Customers a Better Experience, Take the time to answer:
What's your purpose?
Who do you serve?
What value do you offer?
Market Research/Are Your Clients Online?
- NEED: Is Your Product/Service Concept Needed
- COMPETITORS: What are they doing on their websites?
- FOLLOW THE SUCCESSFUL similar industry companies - website, social media, print...
- BUDGET FOR ONGOING INVESTMENT - for hosting, updates, maintenance
- SEO - search engine optimization is a moving target. Invest in creating content (words and images) that speak to your target audience.
The lead-time for communicating or marketing online can be fast! A clear idea of your audience will make it easier to create relevant topics and info for your website. Know what is interesting to them and what problems you solve or how you can help them.
Be Useful - Engaging - Offer Value
Establish a following or audience that checks your website frequently or develop your email marketing and offer free resources for the simple act of subscribing to your list(s). The costs are smaller than traditional methods.
If you are ready to explore having a website further, click here for the next step.
Important topics:
domain issues and what kinds of websites are common may help clarify the WHY for you.
Neal Resources helps small businesses to evaluate their needs and the process involved in building a website. The owner, Robin Neal, is focused on web design and maintenance. If you want training is available for you or your team for WordPress or tips for a website that is fast-loading and useful, contact us.
Depending on your project, Neal Resources may be just the right fit.
Third party companies (TWITTER and WORDPRESS... for instance) provide web services that can be integrated into projects designed by Neal Resources. You will be purchasing the third party web service from a company with Neal Resources incorporating the code into your website. No express warranty is provided for third party web services.